In this chapter, the biases and limitations of human judgment are addressed and revealed as a cognitive advantage in strategic thinking and decision making. In the article, “The Man vs. The Machine,” Krauthammer addresses the consistency of calculations done by a machine but the advantage of the human brain in calculating emotion and judgments. He gave an example of a chess game where the computer can seem to out smart the human when playing because one error made by the human is exploited by the computers knowledge of perfect calculations. The human wins when they practice the method of imagination and emotion. The computer can not get embarrassed or experience excitement therefore human can outsmart the computer regardless of the fact the computer can out calculate the machines. The point of this article was to emphasis the fact that the key to strategic thinking and success lays inside the strategist’s head and emotion/ imagination.
31 Oct 2010 Leave a comment