The article defines how a successful company must achieve strategic resilience. Resilience is not easy and offers many challenges. The challenges are described in the article and give much incite about the importance of a company’s resilience and sustainability in the business market.
Strategic resilience is not able responding to a crisis but rather anticipating and adjusting to deep trends that can permanently impair the company’s strategy. The goal of a resilient strategy is a strategy that is forever morphing and forever conforming itself to “emerging opportunities and incipient trends” (54). An organization that seeks a resilient strategy must face the following challenges:
- The Cognitive Challenge: free of denial and arrogance pertaining to company’s experience of success.
- The Strategic Challenge: requires a plethora of new options as alternatives to dying strategies.
- The Political Challenge: diverting resources from yesterday’s products and programs to tomorrow’s innovations.
- The Ideological Challenge: embracing changes in the ever changing model of business.
There is no simple recipe for a company to experience true resilience but every company must over come the challenges of resilience. Once they over the challenges, the resilience required will sustain business as a company.