Journal Articles …

BP’s New Chief Puts Stress on Safety — In Wake of Oil Spill, Dudley Breaks Up Exploration-and-Production Unit; Drilling Head Departs

Guy Chazan. Wall Street Journal. (Eastern edition). New York, N.Y.: Sep 30, 2010. pg. B.1

 BP puts stress on safety because of the challenges and trials they have recently faced with the oil spill. When the spill happened they really had to re-evaluate their core competences and promote the fact that they really do care about the environment and will work hard to do so.

Corporate News — Advertising: ABC Sells Stations Some of Its Ad Slots

Sam Schechner. Wall Street Journal. (Eastern edition). New York, N.Y.: Sep 30, 2010. pg. B.7

 ABC is going against a 60 year tradition of selling advertisements. Prior to this year, they sold national ads (for elections) for last minute small dollar ads but with the slump in the market, ABC has decided to take a new stance and sell prime time slots for the low-charge national adds. They are doing this to just merely meet the financial needs of the company- even though it goes against the 60 year tradition of company goals.

WEEKEND INVESTOR — The Intelligent Investor: What’s in a Name: If It’s ‘China,’ a Pick-Me-Up

Jason Zweig. Wall Street Journal. (Eastern edition). New York, N.Y.: Mar 20, 2010. pg. B.7

 Companies are adding “China” to their company name to boost company image and gain higher stock ticker. This name change among young businesses is a core competence because it alters the value perceived by the customers, increases its marketability, and is not easily mimicked among competitors.

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